How should the new phenomenon of social media fit into your marketing mix? There are a number of differing opinions on the benefits of social media in promoting artists careers.
Certainly, there are some artists who are wildly successful using social media, but it requires a lot of work. Not all artists have the time or inclination to focus on developing a following on Facebook or Twitter.
Emerging artists should spend most of their effort trying to find a gallery or agent and developing their email list of buyers. Still, they shouldn’t ignore social media because it provides very good exposure for their work.
Probably the best social network to focus on is Facebook. It is the largest network and has a lot of resources that are very useful.
If you want to use Facebook as part of your marketing strategy, you need to separate your personal life from your professional life. Facebook has a very useful tool called the Fan Page and the ad rates to promote it are very inexpensive. The Abundant Artist has a very good online course that will teach you how to setup and use a Fan Page. You can find the course here: http://theabundantartist.com/facebook-course/
There are also some other great online resources to help you make the most of Facebook to promote your career which we will be reviewing from time-to-time.
Join our Facebook group where we will be discussing alternative marketing techniques.